Brands’ new world

Nike takes it to the next level

May 4, 2008 · Leave a Comment

With the upcoming soccer summer, Nike Football takes it to the next level. A brilliant multi-channel campaign, where all Nike superstars are showcased but YOU are in the spotlight. Sounds like Nike has been listening….the consumer is in control.

Check out the site as well: http://www.nike.com/nikeos/p/nikefootball/en__EMEA/

→ Leave a CommentCategories: Brand New Brands · Brand new heroes · Branding · Fortune500 · Off-line & online get2gether

Facebook’s Beacon does not know me

April 19, 2008 · Leave a Comment

With Beacon, Facebook is supposed to know me, right? Yes, it says so on my Facebook home: “Reach the exact target audience you want with relevant targeted ads”. Well thanks you, but no I do not live in the UK and I am definately not looking to remove my hair with any lasers, thank you.

Facebook ads

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De Bakkerswinkel – success through disctinctive positioning

April 19, 2008 · Leave a Comment

Had lunch at De Bakkerswinkel today, Roelof Hartstraat 68 in Amsterdam Zuid. My girlfriend heard of this place yesterday and said I would love this.

Riding our bikes through the Roelof Hartstraat, I have to be honest I was doubtful. I know this area pretty well and biked through this street a million times. Just as we left the better part of the street behind us, there it was. An unusual place for a lunch place with character. Keep reading →

→ Leave a CommentCategories: Calimero kings · Case studies · Off-line & online get2gether · Visual identity